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Case Studies

Building mobile apps for user commerce (m-commerce)

From development of technology solution to realizing business transactions.

About The Organization

The client is a leading book publishing company based in New Delhi in India. It operates in the scientific, technical and medical books publishing and printing sphere and has a nationwide channel and marketing program.

Scope of Engagement

The client realized the significant potential for digital commerce and in expanding it’s business offerings and revenues. This led them to consider a mobile app solution to manage end to end e-commerce via a mobile book store.

Business requirements covered included building the building block solution components of the mobile and backend services - the book store catalogue for mobile view, mobile storefront, cart etc., payments process and despatch. And then the campaign design (from ideations to engagement/execution) for social media promotion of the product.

Mobile App
Backend System
Web Services
Cloud Hosting
Payment Getway Integration

Our Approach

We digitized the book store data and created an interactive storefront solution accessible on the web and via mobile phones. The client requirements were more focussed on mobile buying and hence a complete e-Commerce mobile app for this book store on Android and iOS was developed.

Our social media effort focused to communicate this set of offerings onward to a target audience of students and educators in the local medical/scientific environment.

We implemented an end to end backend content solutions to support the customized presentation of relevant bookstore data to frontend mobile apps. and the design for the mobile commerce experience and implementation.

Solution (Technology & Services) Overview

The solution required creation of a mobile app and backend content system, integrations with other services and a simple payment interface for easy transactions.

We built and deployed this application over a couple of iterations and in a rapid agile development model. Logiquebrain designed, developed and deployed an end to end online digital m-commerce solution for this book publishing company and it was created using open platforms on the LAMP stack with frontends on Android and iOS.

Solution technology architecture was based on a Codeignitor framework, while the use of open source tools such as MySQL and Linux and Cloud provided a solid backend foundation which leveraged native iOS and Android solutions for frontends.

Bringing it all together

Solution technology architecture was based on a Codeignitor framework, while the use of open source tools such as MySQL and Linux and Cloud provided a solid
backend foundation which leveraged native iOS and Android solutions for frontends.

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